Sam Moran is a popular Australian children's entertainer best known for his role as the Yellow Wiggle, replacing Greg Page when he retired due to illness in 2006. Sam has since launched his own solo album, and has now moved on from The Wiggles to star in his own children's entertainment program 'Play Along with Sam', which premiered on Foxtel's Nick Jr in May 2013.
Sam approached Praxis Interactive in 2009 to create a personal web site for his fans to visit and learn more about their favourite entertainer. Sam also wanted a platform to promote his solo album, and to maintain a connection with his growing audience. Sam provided pencil sketches which showed exactly how he envisaged the design and layout of his site.
Working from the sketches and initial discussions, Praxis Interactive followed an iterative process to create a clean, modern design incorporating numerous features forming a highly interactive and engaging web site for Sam and his increasing number of fans.
Featuring a blog, news archive, mailing list, poll system, social networking integration, event calendar, and more, Sam's site extensively showcased a complex and highly dynamic system, yet remained simple to administer. Using our proprietary back-end system, Sam could easily login while traveling the world with The Wiggles and update any feature of his site with ease.